Website Analytics Services in Pune

As the name itself suggests, web analytics involves measuring and analyzing user data to understand the behavior of visitors across a website. It requires gathering information like how many people visited a page, how long they stayed on the page, what they clicked, etc. This can be a great way for businesses to understand potential customers and prepare online marketing strategies accordingly.

Brand Upword provides one of the best website analytics services in Pune, helping businesses to benchmark their website performance. The data and insights received from web analysis can then be used to improve the website and tweak it for better user experience, thus increasing the business indirectly. Web analytics lets you know the most popular pages on your site and helps you track the effectiveness of your social media marketing campaigns.

Google Analytics is arguably the most popular web analytics tool used by professionals to track a website’s performance. Most such tools work by tagging web pages through a snippet of JavaScript that needs to be inserted in the code of the web page. This tag helps the analytics tool detect page visitors and their clicks along with other information like the visitor’s geographic location (through IP address), browser, and device.